TIME MANAGEMENT AND ITS IMPACT ON REVENUE GENERATION IN THE TOURISM SECTOR: THE MOZAMBICAN CASE

Amalia Merina Maua Dickie, Bonface Chenjerai Chisaka

Abstract


This study investigated how time management influenced revenue generation in the tourism sector in Mozambique. The major objectives were to examine theoretical models of time management on one hand, compare and contrast time management in the Western culture and African culture using Mozambique’s culture as a benchmark and then identify issues for which time management behaviours can possibly be a solution to the perceived negative time management culture in Mozambique. The study used a case study as its major research design. Data were collected through interviews, observations and a study of the tourism sector’s documents. The overall results reveal that time management varies from person to person, culture to culture and even for the same person, situation to situation. The Western perception of time proves that the Westerners are very strict in their time to an extent that they end up not really managing time but being managed by time. And yet the African perception of time shows that Africans create time thus managing time. The researches recommend a balance of the African and Western cultural perceptions and practices to guarantee effective generation of revenue in the tourism sector. Employees and employers should be trained in the two cultural perceptions and practices.


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